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This site has the following on the web page, "Global Economic, Research, Analysis and Strategy." We observed that the web page also said " SIA is a global consulting firm with an enduring commitment to spreading the use of digital technology for financial inclusion and using economic analysis to drive decision making for development of communities." It also stated " It all begins with a conversation." The header had strategic impact advisors as the highest ranking keyword. It was followed by sia, mobile money, and finance which isn't as ranked as highly as strategic impact advisors. The next words the site uses is microfinance. digital payments was also included and might not be seen by search engines.